Art Outreach is a new art appreciation initiative and community development project. We are a non-profit organisation providing systematic, in-curriculum, art education for the community.

Our mission is to create an art literate society from grassroots level and to stimulate community-wide participation in the arts.

Claudia Cellini, Managing Director of Asian Art Options, together with our sponsor the American Express Foundation, founded Art Outreach in response to the increasing need for arts awareness in Singapore.

This programme directly underscores the Singapore Government's objectives in developing a "global city of the arts" providing the much needed ingredient of art appreciation education in the classroom. As recent as May 31, 2003, Dr. Lee Boon Yang, Minister for Information, Communication and the Arts (MITA) appealed to the Singapore community for "increase visual arts awareness with more arts education and outreach programmes."

To date, there is no programme in Singapore that covers this essential material, or reaches the amount of students the Art Outreach Programme does.

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